Vitra Home Stories for Winter 2022 - Generation, transmission, inheritance, longevity

This year Vitra holds its Christmas campaign under the name Home Stories for Winter 2022. The campaign deals, among other things, much with the themes around generations, transmission and longevity.

Christmas is the time when people come together. When grandparents, parents, children and all the relatives meet, generations come together. Then it's time again for cozy evenings spent together, sharing stories and finding each other as a family. 

Very special gifts

During the Christmas season, people spend a lot of time with their families. Especially then, a lot of emphasis is placed on peaceful togetherness. People live out family traditions together and bake cookies and the like together according to family recipes. This is a time for passing on. The passing on of values within the family, of traditions for holidays, of old recipes, of love and affection and also of material things. Passing on rituals is an important tradition in many families. Rituals shape how the holiday is celebrated and experienced, individually.

As December slowly gets colder and Christmas Eve approaches, there is no getting around the question of what gifts to give your loved ones. Passing on and inheriting doesn't have to be limited to traditions and rituals at Christmas. Inheriting your own things brings a very special festive mood. An inherited gift is always strongly associated with memories, feelings and sentimentality. Such gifts thus become something very special and valuable.

Bequeathing old things is not only a beautiful gesture with a high emotional value. Giving old things as gifts is also sustainable in a certain way. When things last a long time, it means that less needs to be produced to replace them. This is good for the conscience and the environment. Especially at Christmas, this is a nice side effect. 

Vitra Home Stories for Winter 2022 

This year Vitra holds its Christmas campaign under the name Home Stories for Winter 2022. The campaign deals, among other things, much with the themes around generations, transmission and longevity. As a company, Vitra cares a lot about offering comprehensive products that are timeless and can therefore appeal to people of all ages. Part of Vitra's corporate goals is to make its own products particularly durable. If necessary, Vitra can carry out repairs and restore furniture. This makes furniture from Vitra particularly durable and sustainable. So much so that you could even bequeath Vitra furniture.

This year's Christmas promotion includes exciting new products, promotions and gifts. During the period from 01.11.2022 to 31.01.2023 you can follow the action in the store. Take a look and find your piece to inherit.


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